Boosting your lab's visibility online starts with mastering the art of strategic hashtagging. It's not just about slapping on a few common terms – think about establishing a cohesive brand and reaching the appropriate audience. Reflect on using a combination of broad academic hashtags like #science|researchcommunity|innovation, but also niche spe

Boosting your research group's visibility and impact in the digital age requires more than just excellent work; it demands effective dissemination. A powerful, and surprisingly simple, tool is the strategic use of topic labels. Think of them as digital breadcrumbs, guiding interested individuals – from fellow scientists to the general public –